“There’s this whole conspiracy thing where women are against you, they are this imagined enemy… as well as there’s a whole conspiracy that society is against men, that society is anti-male so to speak, that liberals are fucking up society, that feminism is fucking up society. “They have theories that are not easy to prove or disprove, they are based on beliefs like all women cheat, they like cheating, and all women are not loyal,” explains João. If they ignore the Red Pill, they will undoubtedly be rejected, cheated on, and dumped. “When a woman insults you, belittles you, mocks you, or says something provocative to get a reaction - these are all examples of active tests.” By following the subreddit’s advice, its subscribers are promised a life of successful sexual encounters. “Rejection is not rejection,” reads an extract from the subreddit’s most popular post. The most extreme Red Pillers even believe that women want to be raped. In reality (the argument goes) women don’t want soft-centred men/chocolates they want to be dominated, controlled, and manipulated. In r/TheRedPill’s instance, the “dark truths” that the subreddit’s subscribers have swallowed are these: feminism is toxic, sexism is fake, men have it harder than women, and everything the media teaches about relationships is a lie.
The phrase comes from 1999’s hit film The Matrix, in which the protagonist Neo must choose between the Red Pill – which would allow him to escape the Matrix but see the real, darker world – and the Blue Pill – continued existence in his comfortable, but ultimately fake, life. In practice, to “swallow the Red Pill” is to accept the uncomfortable truth about reality.
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